Midwest · Est. 2009

We hope you’re happy underground.

Happy Underground supports the Midwest’s independent comedians, musicians, and spoken-word artists through live production, merchandise, and small-press physical media releases — with fair, transparent partnerships and an equitable profit share.

What we do

🎪

Live Events

Concerts, showcases, and weird live things — produced with care and pulled off without a hitch.

💿

Physical Media & Distribution

Small-press vinyl, cassettes, zines, and digital distribution — your release in the formats your audience actually wants.

👕

Merch Design & Sales

From design to fulfillment — merch that actually represents you and doesn’t sit in a box in your closet.

🗺️

Artist Consulting

Career strategy, industry navigation, and honest advice from people who’ve been in the room.

Happy Underground will never earn more than the artists we represent.

Ready to build something?

We source locally, collaborate directly, and split profits fairly. Tell us about your project.

Get in touch